4 Txoj Hauv Kev Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb

Cov txheej txheem:

4 Txoj Hauv Kev Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb
4 Txoj Hauv Kev Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb

Video: 4 Txoj Hauv Kev Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb

Video: 4 Txoj Hauv Kev Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb
Video: Kev lag Luam nrhiav nyiaj txiag 2024, Lub peb hlis ntuj
Anonim

Qhia tawm ntawm cov tshuab tshawb nrhiav yog ib txoj hauv kev tseem ceeb tshaj plaws los ua kom cov vev xaib nkag mus thiab nthuav tawm koj cov vev xaib cov ntsiab lus, khoom lag luam lossis kev pabcuam rau cov neeg uas yuav txaus siab rau yam koj tab tom muab. Qhov no txhais tau tias koj yuav xav xyaum me ntsis SEO (tshawb nrhiav cav kom zoo).

Feem ntau ntawm cov kev tshawb fawb loj siv lub algorithm los txiav txim qib qib. Txawm hais tias cov txheej txheem sib txawv rau txhua lub cav, txhua lub cav sib koom ntau qhov sib xws. Zuag qhia tag nrho, qhov tseem ceeb tshaj plaws kom tau txais qib yog hom thiab ntau npaum li cas ntawm cov ntsiab lus muab rau ntawm lub vev xaib muab, qib kev ua kom zoo ntawm lub xaib, thiab kev nyiam ntawm lub vev xaib (txuas qhov nyiam/PageRank).

Cov kauj ruam

Txoj Kev 1 ntawm 4: Ua Kom Zoo Google

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 1
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 1

Kauj Ruam 1. Siv Keywords

Google Cov Lus Tseem Ceeb, cov cuab yeej hauv Google AdSense lub vev xaib, tso cai rau koj taug qab cov ntsiab lus thiab nrhiav cov lus qhia tseem ceeb. Xauj lub xaib thiab paub txog nws ua haujlwm li cas thiab tom qab ntawd siv nws kom zoo dua. Nrhiav cov ntsiab lus uas yuav pab koj ua kom koj lub vev xaib saib tau zoo.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 2
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 2

Kauj Ruam 2. Siv Cov Qauv

Google Trends qhia koj li cas kev tshawb fawb hauv cov ncauj lus hloov pauv lub sijhawm. Koj tuaj yeem siv nws los kwv yees spikes thiab poob qis nrog rau paub thaum twg koj yuav tsum hloov kho thiab hloov nplooj ntawv rau lub caij lossis hloov mus siv cov ntsiab lus sib txawv. Koj tuaj yeem saib thiab sib piv ob peb nqe lus sib txawv ntawm ib lub sijhawm.

Kauj Ruam 3. Ua Koj Lub Vev Xaib Txawb Txawb Nrog AMP

Raws li lub vev xaib zoo sib xws tam sim no tsav 56% ntawm tag nrho cov tsheb. Yog li kev tshawb fawb hauv xov tooj yog ua nrog kev tshawb fawb tag nrho thiab yav tom ntej, nws yuav loj hlob ntxiv ntxiv. Yog li AMP nplooj ntawv ua lub luag haujlwm tseem ceeb hauv Google Txawb-Thawj qhov ntsuas. Nws pab txhim kho kev siv tau thiab ntseeg cov neeg siv kom nyob ntev dua. AMP ua kom nrawm rau koj lub vev xaib nplooj ntawv lub sijhawm thauj khoom thiab pab ua kom tau txais qeb siab dua ntawm tes.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 3
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 3

Kauj Ruam 4. Ntxiv koj tus kheej rau Google

Google yuav muab nqi zog rau Google Plus cov neeg siv thiab tseem ua lag luam uas tau sau npe hauv Google Maps. Ua kom zoo dua thiab koom nrog Google, vim nws yog lub tshuab tshawb fawb nrov tshaj plaws nyob deb.

Txoj Kev 2 ntawm 4: Tsim Koj Cov Ntsiab Lus

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 4
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 4

Kauj Ruam 1. Muaj cov ntsiab lus zoo

Cov ntsiab lus muaj txiaj ntsig, hauv lwm lo lus ntau qhov qub, cov ntawv tsis raug teeb tsa zoo ntawm lub vev xaib saib niaj hnub, yog yam tseem ceeb tshaj plaws ntawm SEO uas koj tuaj yeem tswj tau. Kev ntiav tus kws tshaj lij lub vev xaib tuaj yeem pab nrog cov tshuaj pleev ib ce thiab ua rau koj mob siab rau los ntawm koj cov neeg tuaj saib. Koj tseem yuav xav kom ntseeg tau tias koj tsis tuaj yeem yuam kev cov neeg tuaj saib, lawv yuav tsum tau txais yam uas tau tshaj tawm thaum lawv saib ntawm lub xaib cov lus piav qhia.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 5
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 5

Kauj Ruam 2. Tsim cov ntsiab lus qub

Koj kuj tsim cov ntsiab lus zoo los ntawm kev ua kom ntseeg tau tias koj cov ntsiab lus yog qhov qub. Qhov no txhais tau tias tsis yog txhua nplooj ntawv ntawm koj lub xaib muaj cov ntsiab lus sib txawv dua li txhua nplooj ntawv ntawm koj lub xaib, tab sis nws tseem txhais tau tias koj yuav raug docked rau nyiag cov ntsiab lus ntawm lwm tus. Ua koj cov ntawv qub! Lwm qhov tseem ceeb kom nco ntsoov nrog kev tshawb fawb cav ua kom zoo dua, yog qhov sib xws yog qhov tseem ceeb thaum nws los ua kom zoo dua lub vev xaib. Lub ntsiab lus koj lub npe, cov npe, tus yam ntxwv, cov ntaub ntawv meta, yuav tsum muaj feem cuam tshuam nrog cov ntsiab lus ntawm nplooj ntawv nrog cov ntsiab lus tseem ceeb koj xav tau rau npe. Google nrhiav qhov sib xws no.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 6
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 6

Kauj Ruam 3. Koom nrog cov duab tsim nyog

Cov duab zoo, tagged nrog cov ntsiab lus zoo, tseem tuaj yeem pab koj qeb duas nrog tshawb fawb cav.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 7
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 7

Kauj Ruam 4. Siv cov ntsiab lus

Nrhiav qhov tseem ceeb tshaj plaws thiab tshawb nrhiav lo lus tseem ceeb uas cuam tshuam nrog cov ntsiab lus koj muab thiab tom qab ntawd ntxiv cov lus tseem ceeb rau koj cov ntawv. Siv lo lus ob peb zaug hauv nplooj ntawv hauv txoj hauv kev uas cuam tshuam nrog cov ntawv ntxiv thiab yog ib txwm muaj. Mus saum toj kawg nkaus nrog lo lus-poob lossis ua ke nrog cov ntsiab lus uas tsis cuam tshuam yuav ua rau koj raug rau txim hauv qeb duas, txawm li cas los xij.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 8
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 8

Kauj Ruam 5. Ntsuas lub ntsiab lus tseem ceeb nrog kev sib tw qis

Qhov no suav nrog tsawg kawg ntawm kev xam tawm dab tsi ua rau koj lub lag luam tshwj xeeb. Tej zaum koj tsis yog tsuas yog tus tsim khaub ncaws, tab sis koj yog tus tsim khaub ncaws geeky. Tej zaum koj tsis yog lub khw muag tsheb nkaus xwb tab sis koj yog lub khw muag tsheb hauv Seattle. Sim siv Google Adwords txhawm rau txheeb xyuas qhov sib tw koj cov ntsiab lus ua ntej txiav txim siab lawv. Nco ntsoov tias cov ntsiab lus muaj tsawg kawg qee qhov kev tshawb nrhiav. Koj yuav xav sim siv cov lus tseem ceeb dav ib yam.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 9
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 9

Kauj Ruam 6. Muaj daim ntawv qhia chaw

Tsim daim ntawv qhia chaw uas qhia tib neeg tias txhua yam nyob ntawm koj lub xaib. Koj yuav tau txais kwv yees li 1% nyem los ntawm tus lej rau koj daim ntawv qhia chaw. Txawm li cas los xij, nws yuav ua qhov xav tsis thoob rau cov neeg uas paub tias daim ntawv qhia chaw ua haujlwm zoo li cas, thiab Kev Tshawb Fawb Kev Tshawb Fawb yuav nyiam nws ib yam.

Txoj Kev 3 ntawm 4: Tsim Koj Li Cai

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 10
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 10

Kauj Ruam 1. Xaiv lub npe zoo

Cov lus tseem ceeb ua thawj lo lus hauv lub npe yuav txhawb koj txoj kev mus los me ntsis. Siv lub teb chaws TLD (qib saum toj sau npe) yuav txhawb koj cov qeb duas hauv ib cheeb tsam tab sis ua rau koj mob thoob ntiaj teb yog li siv qhov ntawd nrog ceev faj. Zam kev sau hnub tim sau npe cov txheej txheem zoo li hloov cov lus nrog tus lej. Ua tus subdomain (zoo li ib yam dab tsi.tumblr.com) tseem yuav ua rau koj mob.

Cov ntsiab lus tseem ceeb hauv koj tus kheej subpages thiab subdomains kuj tseem pab tau. Koj cov ntawv tshwj xeeb yuav tsum muaj lub npe piav qhia ib txwm

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 11
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 11

Kauj Ruam 2. Siv cov lus piav qhia thiab Meta cim npe

Cov lus piav qhia yog tagged ib feem ntawm koj lub vev xaib chaws uas piav qhia cov ntsiab lus ntawm nplooj ntawv. Muaj ib qho ntawm txhua qhov yuav pab koj qeb duas thiab muaj ib qho uas muaj cov ntsiab lus zoo yuav pab tau ntau dua. Yog tias koj lub xaib siv tib lub cim npe rau txhua nplooj ntawv, koj tsis pab tshawb fawb cov ntsiab lus lossis qhov cuam tshuam ntawm koj tus kheej nplooj ntawv. Hais txog Meta Tags, muaj 2 yam tseem ceeb heev:

  • Title Tag - sib cav qhov tseem ceeb tshaj plaws SEO tag rau txhua lub vev xaib. Google txhawb approx. 60 tus cim hauv lub npe, thaum Yahoo tso cai rau txog 110 tus cim hauv lub npe. Nws yog ib qho tseem ceeb rau lub hom phiaj cov ntsiab lus tseem ceeb tshaj plaws hauv Lub Npe. Txhua nplooj ntawv yuav tsum muaj lub npe tshwj xeeb.
  • META Cov Ntawv Qhia Tag - Cov no yog ib qho tseem ceeb tab sis tsis muaj ntxiv lawm. Qee lub tshuab ua kom pom cov lus piav qhia, thaum lwm tus tsis ua. Qee lub tshuab tshawb nrhiav tau nyeem cov lus piav qhia tag, thiab siv cov ntsiab lus pom nyob hauv cov txheej txheem qeb duas. Google, MSN thiab Yahoo muab qhov hnyav me me rau qhov tsis hnyav rau cov no.
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 12
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 12

Kauj Ruam 3. Siv lub taub hau

Lub taub hau zoo ib yam li cov lus piav qhia thiab tib txoj cai siv: muaj ib qho ntawm txhua qhov kev pab thiab muaj ib qho nrog cov ntsiab lus tseem zoo dua. Siv lawv!

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 13
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 13

Kauj Ruam 4. Ua kom yooj yim

Khaws tus qauv, kev taw qhia thiab URL tus qauv ntawm koj lub xaib yooj yim txaus rau cov tshuab tshawb fawb ua raws. Nco ntsoov tias kev tshawb fawb cav tsis tuaj yeem cais koj cov kev taw qhia yog tias nws siv flash lossis javascript. Yog li sim nyob ze rau tus qauv HTML thaum nws los txog rau Kev Taw Qhia. URLs nrog qhov ntsuas tsis hloov pauv (?, &, SIDs) feem ntau tsis ua tiav thaum nws los txog rau qeb tshawb fawb cav.

Txoj Kev 4 ntawm 4: Ua Kev Sib Txuas

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 14
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 14

Kauj Ruam 1. Tsim cov backlinks zoo

Backlinks yog thaum lwm lub vev xaib txuas rau koj nplooj ntawv. Nws ua haujlwm zoo rau koj yog tias lub vev xaib yog ib qho uas tau txais ntau dua li koj nyiam. Hom zoo tshaj plaws ntawm "txuas lub tsev" yog cov npe rau npe, cov ntawv tshaj tawm txuas, thiab tshaj tawm tshaj tawm, tab sis koj tseem tuaj yeem tsim kev sib txuas los ntawm kev sib txuas sib txuas, hla kev txhawb nqa, lossis qhua blogging rau blog cuam tshuam.

Sim muab cov ntaub ntawv muaj txiaj ntsig lossis cov cuab yeej kom lwm tus neeg mob siab rau txuas rau koj lub xaib. Qhov no yuav ua rau muaj feem yuav rov qab los ntawm ntuj

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 15
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 15

Kauj Ruam 2. Tsis txhob spam

Spamming cov lus tawm tswv yim thiab lwm qhov chaw hauv lub vev xaib (nyeem: nyob qhov twg ntawm wikiHow!) Yuav ua rau Google thiab lwm lub tshuab tshawb fawb cuam tshuam koj hnyav lossis tshem koj tag nrho. Tsis txhob spam neeg los tsim backlinks rau koj tus kheej. Cov tshuab tshawb nrhiav tseem yuav rau txim rau koj yog tias koj lub npe txuas nrog spamming tsis txaus siab lossis yog tias koj siv koj lub vev xaib tsis qhia npe.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 16
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 16

Kauj Ruam 3. Ua qhov social media ntawd

Tam sim no, kev tshaj tawm hauv kev tshaj tawm thiab nyiam yog cov haujlwm uas tau txais txiaj ntsig zoo tshaj plaws los ntawm Google thiab lwm yam kev tshawb fawb xyaw. tshwj xeeb tshaj yog rau cov ncauj lus uas cuam tshuam tam sim no. Tsim social media account nrog cov chaw loj thiab hloov kho lawv tas li. Tsis txhob ua spammy los ntawm tsis yog tshaj tawm tshaj tawm: tshaj tawm cov duab ntawm cov neeg siv khoom, cov xwm txheej uas koj koom nrog ntsig txog koj li kev lag luam, thiab lwm cov ntsiab lus uas koj cov kiv cua yuav nyiam.

Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 17
Txhim Kho Kev Tshawb Fawb Kev Tshawb Fawb Ua Ntej 17

Kauj Ruam 4. Hloov kho koj lub xaib tsis tu ncua

Feem ntau cov tshuab tshawb fawb muab nqi zog cov vev xaib uas pom tas li lossis tsawg kawg yog qhov hloov tshiab tsis ntev los no.

Lub tswv yim

  • Tshawb nrhiav cav algorithms ntsuas qhov cuam tshuam ntawm koj nplooj ntawv rau ib lo lus tshwj xeeb los ntawm cov ntsiab lus ntawm koj nplooj ntawv. Piv txwv li yog tias koj tab tom muag "widgety widgets" ntawm koj lub xaib thiab koj tsis hais txog "widgety widgets" ntawm koj nplooj ntawv, cov tshuab tshawb fawb muaj tsawg heev los ua haujlwm nrog. Kuj nco ntsoov tias koj tsis yog spamming tshawb fawb tshuab los ntawm kev siv tib lo lus tseem ceeb dhau thiab ntau dua.
  • Bold thiab italics tuaj yeem ua rau koj cov ntsiab lus tseem ceeb tshaj nrog tshawb fawb tshuab.
  • Txhua tus neeg tuaj yeem mus rau google thiab ntaus hauv "kev tshawb fawb lo lus tseem ceeb" yuav pom ntau yam cuab yeej uas sib xyaw nrog kev nkag siab yuav tsum txaus txaus.
  • Kho qhov txuas tsis raug, tshawb fawb cav tsis nyiam qhov tuag tas.
  • Txawm hais tias tsis tseem ceeb npaum li lawv siv los, kev sib txuas sib txuas tseem muaj teeb meem nrog Google. Rov ua dua nrog cov vev xaib zoo sib xws thiab suav nrog cov ntsiab lus ze rau qhov txuas ntawm koj lub xaib.
  • Qhov tseem ceeb tshaj plaws yuav tsum nco ntsoov yog lub hom phiaj ntawm yuav luag txhua qhov kev tshaj tawm online yog kom tau koj lub vev xaib mus rau 3 nplooj ntawv saum toj kawg nkaus ntawm kev tshawb fawb cav kom thaum ib tus neeg tab tom nrhiav rau yam koj muag lossis muab koj nplooj ntawv nthuav tawm. Qhov kev tshaj tawm pub dawb no muaj zog tshaj hauv ntiaj teb, tab sis nws tsis tuaj yeem yuav nws yuav tsum tau khwv tau. Tib neeg them nyiaj ntau lab daus las hauv ib xyoos rau cov tuam txhab zoo li Google rau kev tshaj tawm me me uas tsis muab cov ntaub ntawv txaus kom txawm tias nyiam cov neeg raug cai. Qhov laj thawj uas nws ua haujlwm txawm yog vim tias kev tshaj tawm me me. Kev tshaj tawm me me uas ua rau tib neeg saib xyuas tseem yuav ua rau lawv nyem rau yam khoom hauv lub vev xaib nrhiav seb lawv xav li cas cov lus hais. Qhov ntawd yog cov tsheb muaj txiaj ntsig uas tom qab ntawd nce qib qeb duas hauv kev tshawb fawb cav vim tias nws tsis siv ntau qhov kev mus los tiag kom tau koj nplooj ntawv mus rau thawj 3 nplooj ntawv ntawm kev tshawb fawb cav. Thaum qee qhov chaw tau txais cov tsheb thauj mus los txhua lub hlis feem ntau tsis yog li nws yog qhov yooj yim zoo nkauj los tsoo ntau qhov chaw tawm sab saum toj thiab pom koj lub xaib.
  • Kev sib txuas sab hauv hauv koj lub xaib yuav txhim kho SEO; Sitemaps yog txoj hauv kev zoo los tsim kev sib txuas sab hauv thiab ua rau koj lub vev xaib zoo dua!
  • Nws tiag tiag los rau qhov tsuas yog siv kev nkag siab. Tsuas yog zaum thiab xav tias, "Lwm tus neeg yuav tshawb nrhiav qhov no yog dab tsi? Kuv yuav tshawb nrhiav dab tsi?" Sim cov kab lus hauv koj cov cuab yeej tshawb fawb lo lus tseem ceeb kom tau txais cov tswv yim tshiab thiab nrhiav cov lag luam siab dua cov nqe lus tshaj plaws. TSIS TXHOB saib cov lej spat rov tawm ntawm koj los ntawm cov phiaj xwm no yog cov lej raug, lawv tsis tshua muaj. Koj tseem tuaj yeem siv cov cuab yeej no kom tau txais cov tswv yim ntawm cov ntsiab lus tshiab, tshawb cov qauv ntawm cov neeg siv, thiab ntau yam ntxiv, uas sib xyaw nrog cov ntaub ntawv
  • Yog tias koj xav ua kom zoo rau koj lub nroog, xeev thiab lwm yam, nco ntsoov nphoo thaj chaw tshawb fawb cov ntsiab lus thoob plaws. Suav nws hauv cov ntawv ib yam li sib cais. Cov tshuab tshawb nrhiav tsis paub koj nyob qhov twg tshwj tsis yog koj qhia lawv.
  • Yog tias koj muaj ntau dua 30 lo lus tseem ceeb uas txhais tau tias ua lag luam rau koj, tom qab ntawd koj yuav xav ntiav Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij lossis tshaj tawm nws rau cov neeg ua haujlwm ywj pheej.

Lus ceeb toom

  • Tsis txhob koom nrog txhua yam kev sib txuas sib pauv nrog lwm qhov chaw uas yuav ua rau raug txwv los ntawm kev tshawb fawb xyaw
  • Tsis txhob tsim cov vev xaib sib tshooj.
  • Tsis txhob muaj hyperlinks zoo li "nyem rau ntawm no", hyperlinks yuav tsum ib txwm yog cov ntsiab lus, cov ntawv txuas ntev nrog ntau cov ntsiab lus tseem zoo dua.
  • Tsis txhob Rov Ua Dua ntau rau koj Cov Lus Tseem Ceeb nrog Bold / Emphasis. Nws ua rau koj cov ntawv nyeem tsis tau thiab ua rau cov neeg siv kev paub dhau los.
  • Yog tias koj yuav siv cov neeg ua haujlwm ywj pheej, ua tib zoo saib cov ntsiab lus theej tawm. Ib txwm nco ntsoov xyuas cov ntsiab lus uas koj tau txais los ntawm kev tshawb nrhiav cov ntsiab lus hauv Google, Yahoo, thiab MSN.
  • Tsis txhob zais cov ntsiab lus.
  • Nco ntsoov tias yog tias koj siv cov txuj ci SEO lub kaus mom dub, koj ua rau muaj kev pheej hmoo raug nplua los ntawm kev tshawb fawb xyaw thiab muaj koj lub vev xaib raug tshem tawm tas li los ntawm lawv qhov ntsuas.

Pom zoo: